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20131202
20131210
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FOX News
Dec 8, 2013 3:00am PST
. this is a science which is why i use the boxing terminology. if you're at home and you know, boxing is known as the sweet science. they could have posted this at 12 noon instead of 6:00 a.m. and gotten dramatically more people seeing it. >> a store owner in new jersey thinks they've done it, they need to do so much more. you have another example, holiday inn. what's this retweet that they did? >> this is my favorite thing to hate on. there are way too many businesses retweeting nice things being said about them. let me make this point once and for all. if you retweet something that's being said about you that's awesome, you are bragging. >> you also have a tip, avoid one-way conversations. again, sort of the bull horn effect. what do you mean by this? >> again, it's that blasting out. i mean, social media is about listening as well. it's customer service. i wrote this book to build a manual for all of the people who have small businesses, a lot of people who have young entrepreneurs budding. entrepreneurship is exploding. i wanted to tactically show them how to do it. if you're talking about
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